In light of the difficulty today in raising advertising awareness above the noise of so many competitors, Public Relations Practitioners are turning increasingly to product and service publicity as an important tool of all advertising.

Product or service publicity can start introductory sales or recruitment opportunities at a much higher level of demand by creating more awareness of the product.

Advertising your products and services provides two benefits to your company. The first benefit is lead attainment and sales, which is measurable and can be tracked. The second benefit is that of ‘raising your profile’ and ensuring that the appropriate audiences always see your company name and image wherever they go. Whilst this is not measurable in the sense of return on investment it plays an integral role in building your profile within the industry you trade.